Pinnacle Advertising partnered with Receptiv to improve performance for a major retail client by leveraging AI-driven targeting focused on user receptivity. In digital advertising, timing and audience targeting are everything, but most optimization focuses on who sees the ad, not when they see it.
Receptiv analyzes micro-behaviors and contextual signals to identify engaged, receptive users. This enables advertisers to reduce wasted impressions and improve efficiency. Pinnacle deployed this strategy across premium digital environments while maintaining real-time optimization capabilities.
Within three months, Pinnacle achieved a 31% reduction in CPAwhen targeting Receptiv’s engaged user segments versus broader, non-receptive campaigns. Conversions increased by 27%, demonstrating that combining AI-driven receptivity insights with scalable activation helps advertisers reach high-intent audiences more efficiently.
By targeting Receptiv’s engaged users, we have achieved a significant reduction in our CPA.Michael Magnussen