In digital advertising, timing and audience targeting are everything. To strengthen performance with real-time user receptivity, Pinnacle Advertising partnered with Receptiv to activate smarter, AI-driven targeting for a major retail client.

Receptiv analyzes micro-behaviors and contextual signals to identify engaged, receptive users—helping advertisers reduce wasted impressions, improve efficiency, and drive stronger conversion outcomes. Pinnacle Advertising adopted this approach to improve conversion rates and lower acquisition costs by focusing spend on users most likely to take action.

To bring this strategy to life at scale, the team launched campaigns targeting Receptiv’s engaged user segments across premium digital environments, while maintaining the agility needed to optimize in real time. With Receptiv’s audience intelligence powering the targeting strategy, Pinnacle Advertising was able to quickly iterate, refine delivery, and improve performance without sacrificing control.

The results were clear. Within just three months, Pinnacle Advertising achieved a 26% reduction in Cost Per Acquisition (CPA) when targeting Receptiv’s engaged user segments compared to broader, non-receptive campaigns—validating the impact of receptivity-based targeting on measurable business outcomes.

“By targeting Receptiv’s engaged users, we have achieved a significant reduction in our CPA within just three months, when compared to non-receptive users,” said Michael Magnussen, CEO of Pinnacle Advertising.

For Receptiv, this collaboration reinforced the power of combining AI-driven receptivity insights with scalable activation—enabling advertisers to reach the right users, at the right time, with greater efficiency.

When brands align intelligent targeting with strategic media buying, performance follows. This partnership highlights how receptivity-based AI can unlock real gains in conversion efficiency—and deliver outcomes that speak for themselves.