Pandora and Dentsu sought to evaluate how Receptiv’s AI-driven receptivity signals informs budget allocation decisions before a campaign launches, not just optimizing after the fact — to unlock incremental performance gains without increasing spend or altering their always-on media mix.
Five different segments with varying levels of receptivity, a proprietary measure of user engagement, ranging from 0–20% through 80–100%, were activated across the campaign. This enabled a direct comparison of performance across different receptivity levels.
Pandora saw a direct correlation between receptivity score and conversion rates. Higher receptivity consistently resulted in more conversions and lower CPA. A 20 point increase in Receptivity doubled conversion rates.
“Receptivity introduced a new layer to Pandora’s media strategy — one that allows them to prioritize moments, not just audiences” said Alexandre Desilets-Benoit, CTO of Receptiv.
The Pandora results make one thing clear: when an ad is served matters as much as who sees it. By shifting budget toward higher-receptivity moments — without changing spend levels or their existing media mix — Pandora and Dentsu unlocked meaningful performance gains that traditional audience-based planning would have missed.
